SKC Good Question! guides
Strategic questions your nonprofit should ask when…
SKC is creating a series of short, practical workbooks built for small nonprofits and community groups with limited budgets and limited time.
No jargon. No simple answers. Just a focus on the questions that actually move a plan forward — plus the checklists and worksheets to answer them.
Good Question! Guide #1 on Communications Strategy is now available.
Instant download.
Fillable, printable, yours to keep.
Clickable table of contents for easy navigation.
Checklists, worksheets, and templates included.
Only $24.99 including tax.
Strategic questions your nonprofit should ask when crafting a communications plan — a short, practical workbook built for small nonprofits and community groups with limited budgets and limited time.
You don't need more content. You need better questions.
Strategic questions your nonprofit should ask when crafting a communications plan — a short, practical workbook built for small nonprofits and community groups with limited budgets and limited time.
If you work in communications at a small nonprofit, this probably sounds familiar:
You're doing comms "from the side of your desk," with no dedicated staff or budget.
The guides you find online are either very long or very expensive, many thick with theory.
You know you should have a communications plan. You just don't know where to start — or what questions to ask yourself first.
Our Good Question! Guide on Strategic Communications could be for you.
The Good Question! guide is a concise, scannable, and affordable primer with pragmatic advice.
It offers guidance on the foundational questions you should ask before putting pen to paper (or pixel to pad) and drafting a communications plan.
Check out a free sample from the Guide.
Rough answers to the right questions beat detailed answers to the wrong ones.
The idea behind the guides
That's the philosophy behind this guide. Good Question! walks you through the questions to ask about your mission, your audiences, your channels, your messaging, and your measurement — in an order that builds into a usable plan.
“The guide offered an easy flow of ideas and showed how one step builds on the next. Our organization now has a good tool to start thinking more strategically.”
— SKC guide customer
Strategic questions your nonprofit should ask when crafting a communications plan — a short, practical workbook built for small nonprofits and community groups with limited budgets and limited time.
What’s inside
A complete, section-by-section walk-through of a nonprofit communications plan.
Who is this for?
Build for the small-and-scrappy end of the nonprofit sector. On purpose.
The Good Question! Guide on Strategic Communications is for you if:
You're a comms lead, program staffer, ED, or board member at a small nonprofit or community group
You're doing communications off the side of your desk, without a dedicated comms team
You want a real strategy, not just more tools — but no budget for a consultant
You'd rather spend an afternoon with a focused workbook than a week in a 200-page textbook
The Guide is probably not for you if:
You're looking for a deep dive into paid media buying strategy
You already have a mature, well-resourced comms department
Strategic questions your nonprofit should ask when crafting a communications plan — a short, practical workbook built for small nonprofits and community groups with limited budgets and limited time.
Do you have questions about our Good Question Guide?
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Both. Each section pairs the strategic questions you need to answer with practical tools — worksheets, checklists, and templates — to help you answer them.
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No. It's written in plain language for people wearing the "comms hat" alongside other responsibilities, not for full-time communications professionals.
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No — it's written for small nonprofits, community groups, and social enterprises of any structure that need a real communications plan without a big budget.
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Both work. The PDF has fillable fields throughout, so you can type directly into it — or print it and fill it out by hand.
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It was written by SKC’s lead consultant, Sean Kelly.
With 30+ years working in nonprofit communications (as a communications director, staff writer, magazine editor, video maker, PR strategist, and spokesperson across the environmental, international development, and community development sectors) Sean wrote Good Question! to be the guide he hopes more small nonprofits have access to: practical, affordable, and grounded in real experience rather than theory.
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Yes. Good Question! is Guide #1 in an ongoing series. Get notified when the next one is ready.