SKC offers a State of Your Story audit, an affordable, easy, and effective way for you to have an experienced consultant review and analyze your organization’s story-telling and overall narrative.
Are you telling your organizational story effectively?
Stories help us make sense of the world around us, and help us find our place in it. Story-telling is at the root of most transformations, be it cultural, economic or societal.
But is your non-profit organization as widely known as you’d like it to be? Do your audiences know what your group actually does?
SKC has developed a sequential organizational story review process.
SKC principal consultant Sean Kelly will provide you with recommendations on approaches that can improve and better articulate your organization’s overall story.
It begins with a blank page and questions: Are your communications efforts getting into the hearts, minds, and yes, wallets, of your target audiences? Are you featuring messages and telling stories that make long-lasting connections?
This is work that often gets put on the back-burner due to the realities of the non-profit world. But it’s essential – how you communicate matters to non-profits. Just because people know what you know doesn’t mean they’ll think what you think. We need to engage people emotionally as well as intellectually, and this is can be a challenge.
State of Your Story is a 5-step process that keeps your time commitment to one what’s needed — while still being comprehensive enough to have a deep impact on your communications.
STEP 1. We’ll review background materials – strategic communications plans, SWOT analysis, etc. We’ll pull out key communications considerations and core brand values, and get a sense of where you sit in your sector.
STEP 2. We’ll conduct a communications audit, and review your promotional materials, communications products, website, social media and organizational branding materials. We’ll also review your recent media coverage.
STEP 3. We’ll do a ‘state of your story’ interview(s) with the Executive Director and/or key Communications staff – or whoever else you think can best shed light on your communications challenges and branding assets.
STEP 4. We’ll prepare and distribute an online survey to staff, board members, and a sample representation of partner groups, program participants… or whoever you want to involve in the process of an organizational story review.
This survey is a brand behaviour self-assessment of a) current brand and b) preferred future brand (if different from the current reality), as well as an exploration on how to communicate more effectively with target audiences.
STEP 5. We’ll analyze the survey and all the other research, then we’ll prepare an organizational story clarity report.
The report will include ideas on messaging, story approaches, and how to articulate your brand meaning.
Schedule a meeting with us to learn how we’ve used our State of Your Story process with other organizations — and how it can help yours.