We know that organizations don’t always have the capacity to create a strategic communications plan from the blank page — or the funds to outsource it. Our DIY communications strategy guide can help.
The SKC Do-It-Yourself Communications Planning Guide has 10 sequential sections to fill out, each with guiding questions and tables to help you think through the elements you need for an effective, impactful communications plan…because strategy should always come before tools.
Topics cover:
Organizational Goals
Situational Analysis
Past Communications Activities/Assets
Communications Objectives
Target Audiences
Desired Actions/Outcomes
Key Messages
Strategies
Tactics and Tools
Workplan and Timelines
Bonus tools: A Crisis Communications Flowchart, a Two-page Simplified Communications Breakdown sheet for when time is tight, and tips on being interviewed.
Our 32-page communications planning guide is free for non-profits and community groups.
The fillable template is in Word file format for easy writing & editing. It’s a simple design on purpose — add your logo, change to your organization’s colours and fonts, remove the guiding questions, and you have a finished strategic communications plan ready for action.
This guide is the copyright of SKC Consulting; please do not re-share for the purpose of personal gain or profit.